As part of Bracknell BID’s Community Spotlight campaign, we’re proud to celebrate individuals working in the BID area who go above and beyond through charity, community, or volunteer efforts.
This month, we spoke with Darren Prior from Dell Technologies – a long-time professional in Bracknell who brings not only technical expertise to a global tech leader but also a strong commitment to supporting the local community.
Having grown up near Reading and worked in Bracknell since the 1990s, Darren shares how stepping away from the screen and getting involved in local initiatives – like the BID’s Tidy Days – has provided a chance to give back, connect with the local community, and enjoy the occasional unexpected moment.
From offering trail advice at Swinley Forest to uncovering toy snakes during cleanup efforts, his efforts highlight the value of getting involved and the meaningful difference volunteering can make.
Tell us about yourself and your connection to Bracknell:
I grew up near Reading and often visited Bracknell in my early years. Professionally, I’ve worked in Bracknell since the 1990s, initially with HP and now with Dell Technologies. For the past 10–12 years, I’ve been based locally and feel closely connected to the area.
What is your job role and how do you balance it with volunteering?
I’m a technical troubleshooter for enterprise-level backup appliances at Dell. My role involves deep focus and screen-based problem solving. Fortunately, Dell encourages volunteering, and I value the opportunity to step away from the desk and give back through initiatives like Bracknell BID’s Tidy Days.
What inspired you to start volunteering?
I had volunteered pre-lockdown and was keen to get involved again. Although litter picking didn’t initially seem exciting, the chance to engage with the community and contribute post-lockdown was a big motivator.
What does a typical Tidy Day look like?
It starts with a walk from the office to meet the team, followed by a group briefing and equipment handout. We then split into teams and tackle designated areas. It’s surprisingly engaging, and there’s a visible, satisfying impact as the space transforms.
Do you volunteer elsewhere?
Not formally, but I often help others at Swinley Forest while mountain biking – offering directions or advice. I think volunteering has encouraged me to be more community-minded overall.
What skills have you gained through volunteering?
Volunteering supports my mental wellbeing, offers a break from screen time, and helps me connect with others. There’s a real sense of contribution and community, especially when working as part of a group.
Any memorable moments from volunteering?
Finding a toy snake during a session definitely stands out—it startled a few people, including me!
How do you stay motivated?
I don’t find the sessions demanding, though it’s disheartening to see litter left behind. Still, knowing the work makes a visible difference keeps me going.
How have your efforts impacted the Bracknell community?
The improvement in local spaces is tangible. I walk the same areas at lunch and it’s rewarding to see them stay clean. A well-maintained environment fosters pride and respect, and Bracknell BID’s enhancements – like planters and lighting – have made a noticeable difference.
How do you connect with other volunteers?
Mostly during sessions. It’s insightful to learn about the diversity of businesses in the area – Bracknell isn’t just tech-focused.
Any advice for first-time volunteers?
Just go for it. You might feel self-conscious at first, but the sense of purpose and community far outweighs that.
How can others support Tidy Days or Bracknell BID?
Stay informed through BID emails and get involved when opportunities arise.
Any other types of volunteering you’d like to explore?
I previously enjoyed more physical projects like clearing invasive plants with the National Trust. The contrast between that and my technical role is refreshing.
Favourite Bracknell BID initiative?
The planters – at first unexpected, now a welcome improvement. They make industrial areas feel more cared for.
Favourite location in Bracknell?
Swinley Forest, for its accessibility, natural beauty, and excellent mountain biking.
What does community mean to you?
It’s about a sense of belonging and shared purpose.