Bracknell BID has delivered a comprehensive new wayfinding signage scheme designed to make it easier for pedestrians and cyclists to navigate the BID area. This initiative enhances accessibility, promotes sustainable travel, and strengthens the identity of Bracknell’s business areas.
A Smarter Way to Navigate the BID
The scheme includes:
- 3 Welcome Signs – marking key entry points to the BID area
- 13 Directory Totems – featuring detailed, colour-coded maps
- 18 Fingerpost Signs – providing clear directional guidance
- 7 Subway Wall Signs – improving visibility and connectivity through key pedestrian routes
Together, these elements create a cohesive and user-friendly wayfinding system that improves movement throughout the Western and Southern Business Areas.
Clear Zones, Easy Orientation
To simplify navigation, the BID area has been divided into distinct colour-coded zones:
- Western Business Area: Cain, Farleymoor-Longshot, Western-Downmill, and Downshire
- Southern Business Area: Doncastle, Willoughby, Lovelace, and Ellesfield
Each sign is colour-matched to its zone, helping users instantly recognise where they are and find their destination with ease.
Directory Totems: Information at a Glance
The directory totems are a standout feature of the scheme. Each totem includes a detailed map showing key buildings, business parks, and amenities, all colour-coded by zone. They also highlight local landmarks and services, providing essential information for employees, visitors, and suppliers moving around the area.
Promoting Active and Sustainable Travel
Encouraging active travel is a growing priority, and Bracknell BID’s wayfinding scheme aligns with the push for healthier, more sustainable transport options. By making walking and cycling routes clearer and more accessible, the project encourages people to choose these more eco-friendly options, helping to reduce carbon emissions and support the local community’s health and well-being.
Building a Stronger Business Identity
Beyond improving navigation, the new signage enhances the visual identity of Bracknell’s business areas. Each sign features Bracknell BID branding, creating a consistent look and feel across the district. This strengthens recognition of the BID, promotes pride in the area, and reinforces the professionalism and quality associated with local businesses.
Collaboration for Community Impact
The project has been jointly funded by Bracknell BID, Bracknell Forest Council, and the UK Shared Prosperity Fund – a testament to the power of collaboration between the public and private sectors.
This partnership demonstrates how coordinated investment can deliver tangible benefits for businesses, employees, and the wider community, making Bracknell an even better place to work and visit.