The BID is working closely with Bracknell Forest Council and partners to make signage to and around the area consistent and coherent. Currently the area is signed both as industrial Area and Business Area. It is also aiming to raise the profile and identity of the area through the use of visible branding and welcome signs across the area.

Bracknell BID has its first sign installed thanks to Segro, who own the sign and have provided the site free of charge and Smartsigns of Longshot Lane who have expertly installed the sign overlooking the approach from Mill Lane, at the roundabout with Doncastle Rd and Ellesfield Avenue.
It is the first of a series of signs the BID aims to install as one enters the Western and Southern Areas to start raising the profile of the area as a whole.  

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