The Bracknell BID funded and installed two welcome signs within the Bracknell BID area. The first welcome sign is located by Fujitsu overlooking the approach from Peacock Lane at the roundabout. The second sign is located by the approach from Mill Lane, overlooking the roundabout by Doncastle Road and Ellesfield Avenue. The Welcome signs satisfy the following objectives from the 2020 – 2025 Business Plan .Objective 1: Infrastructure, activity 4: Improve navigation around the business areas for all road users, cyclists and pedestrians through information, signage and other innovative methods. The signs will also raise the profile of the area and will develop a sense of identity for Bracknell’s Western and Southern business areas. The signage currently achieves Objective 1 from the 2025 – 2030 Business Plan – Business Growth and Investment 1a: Work with partners, landlords and occupiers towards creating a coherent identity for the areas which is visible in the area and reflects the high standards and values of the businesses which operate in the BID area.
The welcome sign locations are as seen below:
The BID would like to thank Fujitsu and Segro, who provided the sites free of charge, and Smart Signs of Longshot Lane who have expertly installed the signs.