What We Do

A vision for Bracknell, created by the businesses:

“The Bracknell BID area to be recognised as the place where businesses develop and grow through collaboration and investment.”

Bracknell Business Improvement District Prospectus, 2020-2025

Bracknell BID is guided by its shared vision, shaped by the businesses it serves. All projects are delivered against two strategic objectives that align with this vision. These objectives were developed from key themes that have been consistently highlighted by businesses in the BID area that reflect their needs.

Objectives

Objective 1: Business Growth and Investment

Support businesses in the Bracknell BID area to grow, develop and invest by creating a great working environment which enables effective operation and attracts and retains the best people.

Objective 1 Sub-objectives

Work with partners, landlords and occupiers to create and promote a coherent identity
for the area which benefits the businesses and organisations which operate in the BID area and reflects their high standards and values.

Develop communications with and between businesses to promote awareness of BID
activities and issues and opportunities which may affect trading conditions and the local environment.

Encourage the development of facilities and amenities in pleasant surroundings where
people who work across the areas can eat, meet or relax away from their place of work.

Develop schemes, benefits and events for those who work in businesses in Bracknell business areas which promote the feeling of a community, a sense of well-being and encourage staff retention and productivity.

Work with partners to maintain coverage by a CCTV and Automatic Number Plate
Recognition (ANPR) infrastructure to provide a deterrent to crime, enhance personal safety, help protect property and create a strong evidence-base and an effective crime
solving tool.

Maintain and develop schemes and initiatives which support the prevention of crime and the creation of a safe environment for all who work in and use the BID area.

Work with businesses in the BID area across all sectors to encourage inter-trading and
the development of working relationships to achieve tangible improvements in business performance and business development.

Promote and profile businesses to increase business opportunities.

Encourage and support potential investors, start-ups and business development.

Encourage and support relationships between businesses and organisations which seek to improve training, develop skills and assist with staff recruitment and retention.

Support businesses and organisations in providing initiatives which maintain the health and well-being of the people who work for them.

Objective 1 Projects

Objective 2: Carbon Reduction and Sustainability

Support business in benefiting from sustainable growth through carbon reduction policies and sustainable working practices.

Objective 2 Sub-objectives

Increase the availability of cost-effective travel options for all and work with others to develop innovative and attractive solutions for public and shared transport into and around the BID area.

Encourage walking and cycling throughout the BID area through signage, creating a safe environment and other innovative methods.

Work with partners to maintain and improve the general condition and appearance of roads, footpaths and cycle ways throughout the BID area.

Support businesses in increasing awareness and education in sustainability and carbon management.

Consider and develop, where possible, shared energy resources which enable businesses to reduce their own carbon emissions

Support businesses in finding innovative solutions to reduce their carbon footprint.

Support businesses in finding effective and sustainable solutions for resource and waste
management.

Support businesses to obtain, where possible and appropriate, government and other
grants to support decarbonisation initiatives.

Work with partners and other stakeholders to protect and manage the green spaces
and the urban environment across the BID area in a way which encourages biodiversity.

Support businesses in developing awareness of and adopting biodiversity strategies
which generate meaningful and measurable benefits.

Objective 2 Projects

What We Do

Objectives

Objective 1: Business Growth and Investment

Objective 1 Sub-objectives

Objective 2: Carbon Reduction and Sustainability

Objective 2 Sub-objectives

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