Vision & Objectives

The BID Business Plan will be delivered through two strategic objectives and their related projects.


A vision for Bracknell, created by the businesses:

“The Bracknell BID area to be recognised as the place where businesses develop and grow through collaboration and investment.”


The Business Plan for the Bracknell BID will be delivered through two strategic objectives and their related projects.

Objective 1: Infrastructure

Provide a great infrastructure and a smart working environment for businesses to operate and people and services to communicate, access and move around, safely, and effectively.

  • Working with Bracknell Forest Council and others, identify and influence the delivery where possible of short and longer-term solutions to ease congestion and improve traffic management onto, off and around the BID area.


  • Increase the availability of cost-effective travel options for all, and work with others to develop innovative and attractive solutions for public and shared transport on, off and around the BID area.


  • Work with others to manage and improve parking across the BID area to maintain and improve traffic flow and access to businesses and provide or facilitate alternative safe and secure parking.


  • Improve navigation around the BID area for all road users, cyclists and pedestrians through information, signage and other innovative methods.


  • Working with partners to maintain and improve where necessary, the general condition and appearance of roads, footpaths, cycle ways and verges throughout the BID area including the additional gritting of roads where needed.


  • Improve lighting where possible on roads and footpaths generally and in particular at vulnerable junctions and places of more frequent pedestrian activity to ensure safety of all road and footpath users.


  • Work with others to ensure broadband, digital communication and the IT infrastructure meets the needs of businesses across the BID area.

Objective 2: Business Growth and investment

Support businesses in Bracknell to grow, develop and invest by creating a great working environment to operate effectively and attract and retain the best people.


Develop a sense of identity for Bracknell’s Western and Southern business areas.

  • Work with partners, landlords and occupiers towards creating a coherent identity which is visible and reflects the high standards and values of the businesses in the BID area.


Facilities and benefits

  • Encourage the development of more facilities and amenities in pleasant surroundings where people who work across the areas can eat, meet or relax.
  • Develop schemes, benefits, and events for those who work in businesses in the BID area which promote the feeling of community, a sense of well-being and encourages staff retention and productivity.


Maintain a safe and secure working environment

  • Work with partners to create coverage, monitoring and maintenance of a CCTV and Automatic Number Plate Recognition (ANPR) infrastructure which provides a deterrent to crime, a strong evidence‑based record and an effective crime solving tool.
  • Maintain and develop schemes which share and provide information and intelligence between partners and business security teams involved in the prevention of crime and the creation of a safe environment for all who work and use Bracknell BID area.

Business trading

  • Working with businesses in the BID area across all sectors to encourage inter‑trading and the development of working relationships to achieve tangible improvements in business performance and drive business development.

Recruitment, training and development

    • Encourage and support relationships between businesses and organisations which seek to improve training, develop skills and assist with staff recruitment.
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